Chiropractic marketing ideas
10 More Marketing Ideas for Your Chiropractic Practice
Here are a few more Chiropractic marketing ideas to help increase the “top-of-mind” awareness of current patients, stimulate referrals and have more fun:
Patient Appreciation Day. You already know how to do this one. Just don’t do it more than once or twice a year. If you have to “appreciate” your patients too often it may mean your fees need a permanent adjustment.
Founder’s Day. The profession’s birthday on September 18th each year is the perfect time to send press releases to the media in your area announcing another year that chiropractic has survived the onslaught of the drug culture.
Fall Food Drive. Encourage your patients to bring canned foods and other non-perishable foodstuffs to your practice for distribution to your community food pantry. Then alert the media when you’ll be loading the collection into a truck. If it’s a slow news day, you might make the local news!
Winter Coat Drive. Same thing here. Serve as a collection point for your patients to recycle unused coats for the less fortunate in your community. In Northern climes, this can be a great event to help usher in spring.
Hawaiian Daze. This is a great wintertime event. Pick a week to turn up the heat, play Hawaiian music, wear loud print shirts and turn your office into a tropical paradise. Encourage patients to bring a guest.
First Adjustment Phone call. Every chiropractor has heard of this one. It works so well most chiropractors have stopped doing it! This simple gesture offers great feedback about your practice. “I couldn’t believe it. She called me!”
Balloon Bouquet. send a balloon bouquet to their place of employment, whether commemorating their birthday, a recent referral or just simply thanking them for being a great patient,. “Who sent you the balloons?” “My chiropractor.” “I didn’t know you had a chiropractor.” Give patients a reason to talk you up.
