13 Friends People Channels

10 More Marketing Ideas for Your Chiropractic Practice

Here are a few more Chiropractic marketing ideas to help increase the “top-of-mind” awareness of current patients, stimulate referrals and have more fun:

Patient Appreciation Day. You already know how to do this one. Just don’t do it more than once or twice a year. If you have to “appreciate” your patients too often it may mean your fees need a permanent adjustment.

Founder’s Day. The profession’s birthday on September 18th each year is the perfect time to send press releases to the media in your area announcing another year that chiropractic has survived the onslaught of the drug culture.

Fall Food Drive. Encourage your patients to bring canned foods and other non-perishable foodstuffs to your practice for distribution to your community food pantry. Then alert the media when you’ll be loading the collection into a truck. If it’s a slow news day, you might make the local news!

Winter Coat Drive. Same thing here. Serve as a collection point for your patients to recycle unused coats for the less fortunate in your community. In Northern climes, this can be a great event to help usher in spring.

Hawaiian Daze. This is a great wintertime event. Pick a week to turn up the heat, play Hawaiian music, wear loud print shirts and turn your office into a tropical paradise. Encourage patients to bring a guest.

First Adjustment Phone call. Every chiropractor has heard of this one. It works so well most chiropractors have stopped doing it! This simple gesture offers great feedback about your practice. “I couldn’t believe it. She called me!”

Balloon Bouquet. send a balloon bouquet to their place of employment, whether commemorating their birthday, a recent referral or just simply thanking them for being a great patient,. “Who sent you the balloons?” “My chiropractor.” “I didn’t know you had a chiropractor.” Give patients a reason to talk you up.

Just because the housing industry is experiencing a bit of a downturn right now does not mean that companies within the industry can’t be making changes to improve the business processes within their company. If your company within the housing industry has a large staff, there are probably expense reports being filed for a variety of reasons, but most importantly for mileage. Mileage for sales call, mileage for house showings, mileage for going to visit new home sites; all of these tasks can result in a lot of unnecessary paperwork if there is not a good system in place to manage the expense reporting process.

The reduction in paperwork translates to time saving for the human resources department, which is frequently responsible for processing expense reports. It also means time savings for lower-level employees who no longer have to fill out so much paperwork in order to get the reimbursement they deserve. The data generated from the automated process is very valuable and can be used to make important decisions regarding expense reporting policy.

Companies within the housing industry are more likely to have daily goals for employees than the goals set out for employees in other industries. For example, an employee may need to show a certain amount of houses a day, and these houses may be all over town. The company will likely reimburse the employee for at least part of the expenses involved in driving to the different homes. This mileage information could easily be input into an automated expense management system and at the end of the expense period, they would be issued a reimbursement check. As long as there are no discrepancies, this process would be completely automated after the mileage was submitted.